::portfolio ::
what did i until now
I spent most of my professional life being the doer and little time as part of the strategy. Between October 2021 and November 2024, I've worked as creative coordinator (including design, videos and I.T.).
In partnership with so many good people, it was possible to change an entire communication style of a company with more than 30 years of history. Creation of Design System, FIGMA as official design tool, implementation of an entire workflow from conception planning to the final phase of projects and demands, all these processes I followed and participated closely.
The result was a whole change in communication, with integration and a unique identity, in addition to a change in the process of creating demands that made the process more visible and organized. Our Design System has gotten stronger and is getting stronger every day. The tone of communication follows a line according to archetype. And best of all, we are always moving and adapting to the reality and strategic definitions of the company.
Participating in this process and continuing it today is a great learning experience for me, for the creative team and for the entire company.
